hey, i know that guy
Building Vista buzz with a puzzle | CNET News.com
While it's difficult for game developers to measure a hard return on their investment in time and money, creating buzz may well be enough for them.
"It's definitely a lot less expensive than people have assumed," said Brian Marr, Microsoft's group marketing manager for Windows Vista. "I don't know what a Super Bowl ad costs (last year's ads reportedly cost $2.6 million for a 30-second spot). You get a month's worth of entertainment for the same price."
hey, i know that guy!
